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The Lab was founded in 2020 with a single mission: empower brands to thrive online. As the experts behind powerful brand-growth programs at Amazon we get to know your business and apply dynamic expertise to help target and expand your online strategy. 

With 25+ years of eCommerce experience with both emerging and established brands, including 14 years at Amazon, The Lab is built to drive value for our clients. We specialize in Go-to-Market, channel strategy, international expansion, branding, marketing, distribution, operations, and M&A. We leverage a vast network of partners to ensure we can provide the support structure your business needs.

Fill out the contact us form to learn more about how our past partners have benefited from a trip through The Lab.

About: About
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About: Team


Founder, Managing Partner

Kyle is an experienced digital brand builder and ex-Amazonian that created and helped launch over 10k brands on Amazon, founded three global multi-billion dollar Amazon programs, and helped inform many of the Amazon tools and technology brand owners use today.

Kyle lives in Sammamish, WA, with his wife and two sports obsessed boys. He loves golf and played Division 1 baseball.



Co-founder, Managing Partner

Tyler is an eCommerce strategist and general manager. During seven years at Amazon, he led various Retail and Marketplace teams, launched and scaled multiple product categories and Amazon programs, and ran multiple billion-dollar P&L businesses across the US and Canada.

Tyler lives in Temecula, WA with his wife and three daughters. He enjoys mountain biking, trying to surf, and working with local youth groups.

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